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JUNE MUSIC VIDEO FUNDING 2010

This is the fifth and final Music Video funding round for the 2009-2010 funding year (ending on 30 June).
In the 2009-2010 funding year, we have a budget to do 170 music videos. In the four rounds so far this funding year, we have done 138 songs, leaving 32 grants in the budget for this last round for the year.
The last three Music Video funding rounds have been the biggest in NZ On Air’s 21-year history. This latest round tops them all. We got a record-breaking 234 applications in the June round.
Of the 234 applications, we will find 32 projects, based on feedback from the music television broadcasters when we tested the songs and our current radio priorities.
The successful applications are listed below. Each project will get $5,000 to make a music video, subject to the standard terms and conditions of our Music Video funding.
Decisions are based on the airplay potential of the song and the strategic value of the music video to the radio airplay campaign. Airplay potential is measured by first testing the songs with the music television broadcasters, and then we factor in current radio priorities.